Ad Platforms Celebrates
User experience design, visual design, branding.
12 weeks, 2021
Amy, Yen, JJ, Ian
š” Opportunity
When employees at a company believe they will be recognized, they are 2.7x more likely to be highly engaged in their work. Increasing recognition would encourage employees to uplift each other and create a healthier work culture which would impact other aspects of the company such as increased employee retention, improved productivity, stronger relationships, alignment on core values.
Process
Research
Gathering Anecdotes
I learned that Ad Platforms sub-teams are often siloed and lack a common space to share achievements ā this separation was proliferated by the pandemic.
Research
Competitive Analysis
I wanted to dissect Facebook and Google’s tools deeper as these companies shared similar culture as Apple.
Facebook: Recognize App
Easily send, receive, and like recognitions in your newsfeed
Managers are notified of direct report recognitions and work anniversaries
Gamified experience where badges that symbolize value can be sent and received. Badges are worth monetary points, aka bonuses!
Google: Peer Bonus System
Peer-to-peer awards for accomplishments that may go unrecognized by managers.
A potential problem could arise if some peers may not be recognized. Could this be demoralizing?
Open source bonus program where external contributors can be nominated for bonuses or recognition.
Ideation
Affinity Map
Highlights:
After sharing my findings with the stakeholders, we decided on the features for this program.
ā
Goal
Design an internal web-based interface to recognize individual and team milestones to create a culture of recognition.
š¤ Peer to Peer
Integrate this tool into Slack, Appleās channel of internal communication.
š Built on the Intranet
Built on existing components or proposing custom components.
š Unique Branding
Incorporate Ad Platforms’ six distinctive values into the core of this tool.
š©š»āš» User Experience
Create an easy and intuitive UI with cohesive branding.
Inspiration
Moodboard
To kick off visual designing, I gathered inspiration from other Apple Services websites.Ā
I hope this platform can be described as
Welcoming
Diverse
Rewarding
Sketching
Setting up the user flow
Icon Design
Ad Platform Values
Badge Design
Occasions to Celebrate
Each category is represented by a custom badge and a selection within the color blend to create a unique but cohesive identity for each.
Final Design
Ad Platforms Celebrates
An internal tool to celebrate each other, align on core values, and create a culture of recognition.
Homepage
Sending Recognition
Recieving Recognition
Here are some other examples of the other categories of appreciation: Ad Platforms Values, Achievements, Appleversay, Shoutouts.
Reflection
All in all, this project was not only a website but also a program along with branding, emails, and a community. I gained confidence in my UX design skills, design intention, asking questions, storytelling, stakeholder management, and truly felt product ownership.
A pivotal moment during my internship was when my mentor, Amy, told me āwhen you are uncomfortable, you are in a position to growā ā this is a mindset that I live by when I design and when I’m faced with challenges in the real world.
Shoutout to the people who shaped my summer at Apple ā Amy, Yen, JJ, Yen, Derek, Sam, Kathryn, Bonnie, and the other talented AP interns.
My team celebrating the end of my internship.
Hiking with interns from the Ad Platforms org!
Hi again! I'm thrilled you're here.
Let's Connect.
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